Creating, implementing, and evaluating marketing campaigns through Google Adwords, Yandex.Direct and Bing.Ads to promote products and services.
Managing media spending to achieve revenue growth within targeted CPA and ROI goals, reporting on client-specific KPIs.
Monitoring targeted keyword performance and traffic as appropriate.
Tracking results and identifying trends within company data to ensure campaigns are focused on the most effective and successful activities to drive new business.
Managing Facebook and Instagram advertising campaigns and performance reporting.
Scheduling content for multiple accounts, creating content ideas for campaigns.
Knowledge of lead generation, link building and search engine optimization.
Working with SEO tools - SEMrush, KeywordSpy, Moz tools and Similarweb.
Other skills: Good knowledge of Adobe Photoshop